Google Analytics 4 Migrations
Google Universal Analytics has been the most popular website tracking platform for nearly a decade. With Google sunsetting Universal Analytics, GA4 is one of the best options available. Despite calling it a Google Analytics 4 Migration, we aren’t simply copying over the current tracking. We want to understand what’s currently tracking, see what items can […]
What Are Tracking Pixels?
Tracking pixels are code that is added to your website to track user behavior.