Cookie Policy
Last updated: July 16, 2026
This Cookie Policy explains how Analytics for Marketers ("we," "us," or "our") uses cookies and similar tracking technologies when you visit analyticsformarketers.com (the "Site").
What Are Cookies?
Cookies are small text files stored on your device (computer, tablet, or mobile) when you visit a website. They help the site remember your preferences, understand how you use the site, and improve your experience. Cookies can be "first-party" (set by us) or "third-party" (set by external services we use).
How We Use Cookies
We use cookies for the following purposes:
Essential Cookies
These cookies are necessary for the Site to function properly. They enable core features like page navigation, access to secure areas, and remembering your cookie consent preferences. You cannot opt out of essential cookies because the Site cannot function without them.
| Cookie | Purpose | Duration |
|---|---|---|
cc_cookie | Stores your cookie consent preferences | 1 year |
Analytics Cookies
These cookies help us understand how visitors interact with the Site by collecting and reporting information anonymously. We use Google Analytics 4 (GA4) to analyze traffic patterns, popular content, and user behavior so we can improve the Site.
| Cookie | Purpose | Duration |
|---|---|---|
_ga | Google Analytics - distinguishes unique users | 2 years |
_ga_* | Google Analytics 4 - maintains session state | 2 years |
_gid | Google Analytics - distinguishes users (24-hour) | 24 hours |
Advertising Cookies
These cookies are used to deliver relevant advertisements and measure the effectiveness of advertising campaigns. We may use Google Ads remarketing and conversion tracking.
| Cookie | Purpose | Duration |
|---|---|---|
_gcl_au | Google Ads - stores conversion data | 90 days |
IDE | Google DoubleClick - ad targeting and measurement | 1 year |
test_cookie | Google DoubleClick - checks if browser accepts cookies | 15 minutes |
Google Consent Mode v2
We implement Google Consent Mode v2, which adjusts how Google tags behave based on your cookie consent preferences. This means:
- If you accept analytics cookies: Google Analytics collects full measurement data to help us understand site usage.
- If you reject analytics cookies: Google tags send cookieless pings instead. No cookies are stored, and no personally identifiable data is collected. Google may use modeled data to fill gaps in reporting.
- If you accept advertising cookies: Google Ads can store cookies for conversion tracking and remarketing.
- If you reject advertising cookies: No advertising cookies are set. Ads will not be personalized based on your visit to our Site.
Your Consent Choices
We handle consent differently depending on your location:
- United States visitors: Under the CCPA opt-out model, analytics and advertising cookies are enabled by default. You can opt out at any time using the cookie settings below.
- European Economic Area, UK, and other regions: Under the GDPR opt-in model, analytics and advertising cookies are disabled by default. They will only be activated after you give explicit consent.
Regardless of your location, you can change your preferences at any time by clicking the button below:
How to Control Cookies via Your Browser
In addition to our cookie settings, you can control cookies through your browser settings. Most browsers allow you to:
- View what cookies are stored and delete them individually
- Block third-party cookies
- Block cookies from specific sites
- Block all cookies
- Delete all cookies when you close your browser
Please note that blocking all cookies may affect the functionality of this and other websites. For more information about managing cookies in your browser, visit allaboutcookies.org.
Third-Party Services
We use the following third-party services that may set cookies:
- Google Analytics 4 — website analytics. Google Privacy Policy
- Google Tag Manager — tag management. Google Privacy Policy
- Google Ads — advertising and remarketing. Google Privacy Policy
Changes to This Policy
We may update this Cookie Policy from time to time to reflect changes in technology, legislation, or our data practices. When we make changes, we will update the "Last updated" date at the top of this page. We encourage you to review this page periodically.
Contact Us
If you have questions about our use of cookies, please visit our Contact page.