How to Install Google Analytics 4 on Shopify
Install Google Analytics 4 on your Shopify store with the Google & YouTube app. Automatic purchase, add to cart, and checkout tracking. About 10 minutes.
All Tutorials
Google Analytics 4
How to Install Google Analytics 4 on WordPress
Three ways to install Google Analytics 4 on WordPress: Site Kit, MonsterInsights, or a manual gtag.js snippet. Step-by-step and verified in 15 minutes.
How to Connect Search Console to GA4 and See the Reports
Linking Search Console to GA4 is a two-part job most people half-finish. Here's how to connect it and publish the reports so they show up in your menu.
How to Set Up Custom Dimensions in Google Analytics 4
Custom dimensions let you report on data GA4 doesn't capture by default, like blog author, plan type, or membership level. Here's how to create one.
How to Export GA4 Data to BigQuery (Free Setup Guide)
GA4's free BigQuery export gives you raw, unsampled event data you can query with SQL. Here's how to set it up and what it costs.
How to Set Up Conversions in GA4 (Now Called Key Events)
Google renamed GA4 conversions to key events. Here's how to mark a key event, pick a counting method, and send it to Google Ads as a conversion.
GA4 vs Universal Analytics: What Changed and Why It Matters
Universal Analytics shut down in 2024. Here's how GA4 differs, from event-based tracking to new metrics, and what it means for your reports.
How to Build a Useful Google Analytics 4 Dashboard
GA4 has no classic dashboard. Here's how to customize your Reports snapshot, build report collections, and when to use Looker Studio instead.
Google Analytics 4 Reports Explained: A Marketer's Walkthrough
A plain-English tour of every standard report in GA4: Acquisition, Engagement, Monetization, and Retention, and when to reach for each one.
How to Link GA4 to Google Ads (and Import Your Key Events)
Connect GA4 to Google Ads to import key events as conversions, share audiences for remarketing, and see campaigns in your reports. Step-by-step.
How to Find Your GA4 Measurement ID
Your Measurement ID is the code that connects your website to Google Analytics. Here's exactly where to find it: about 30 seconds, no guessing.
Google Analytics 4: A Beginner's Guide for Marketers
What Google Analytics 4 is, why it replaced Universal Analytics, and how to set it up to track your website traffic — a beginner's guide for marketers.
How to Install Google Analytics 4 on Your Website
Step-by-step instructions to install GA4 on WordPress, Shopify, Squarespace, and custom websites. Takes about 15 minutes.
How to Set Up Events in Google Analytics 4
Learn how GA4 events work and how to set up custom events to track button clicks, form submissions, and other actions on your website.
Google Tag Manager
How to Add Google Analytics 4 Using Google Tag Manager
Install GA4 through Google Tag Manager in about 5 minutes: create a Google Tag, paste your G- Measurement ID, set an All Pages trigger, test, and publish.
How to Install Google Tag Manager on Your Website
Create a Google Tag Manager account, install the container code on your site, and verify it's working. About 10 minutes on WordPress, Shopify, or any website.
How to Track Button Clicks with Google Tag Manager
Track button clicks with Google Tag Manager: enable the built-in click variables, build a click trigger, fire a GA4 event tag, and test it in Preview mode.
Google Tag Manager: A Beginner's Guide for Marketers
What Google Tag Manager is, why marketers use it, and how tags, triggers, and variables work together to add tracking without editing code.
Looker Studio
Build a Content Performance Dashboard in Looker Studio
Build a content performance dashboard in Looker Studio that shows which pages drive traffic, engagement, and conversions, with scorecards and trend charts.
Looker Studio Tutorial: Build Marketing Dashboards for Free
What Looker Studio is, how it connects to GA4 and other sources, and how to build a shareable marketing dashboard. Plus what's free vs Pro in 2026.
Conversion Tracking
How to Set Up the Facebook (Meta) Pixel on Your Website
Install the Meta Pixel (Facebook Pixel) with Google Tag Manager: create it in Events Manager, add a Custom HTML tag, and verify with Meta Pixel Helper.
How to Set Up Google Ads Conversion Tracking in GTM
Set up Google Ads conversion tracking with Google Tag Manager: create a conversion action, add two GTM tags, test in Preview, and verify it's recording.
UTM Parameters: How to Track Where Traffic Comes From
Learn how to build UTM parameters that show which campaigns, emails, and social posts send traffic to your site, and where to see the results in GA4 reports.
What Is a Marketing Pixel? (And Why Your Ads Need One)
A plain English guide to marketing pixels: what they are, how they send visitor data to ad platforms like Meta and Google, and why your ads need one.
How Conversion Tracking Works: A Marketer's Guide
What conversion tracking is, how tags and pixels report actions back to platforms, and why browsers blocking cookies pushed tracking to first-party and server-side.