GA4 Not Showing Data? Here's How to Fix It
A step-by-step diagnosis for GA4 showing no data: check Realtime, verify the tag, rule out ad blockers, consent, filters, and the wrong Measurement ID.
All Tutorials
Google Analytics 4
Bounce Rate vs Engagement Rate in GA4: What Changed
GA4 replaced Universal Analytics bounce rate with engagement rate. What counts as an engaged session, how the new bounce rate works, and which metric to use.
How to Install Google Analytics 4 on Squarespace
Install Google Analytics 4 on Squarespace with the built-in integration: paste your Measurement ID into External API Keys. Works on every plan, about 5 minutes.
How to Install Google Analytics 4 on Wix
Install Google Analytics 4 on your Wix site through the built-in Marketing Integrations panel. Requires a Premium plan and connected domain. About 5 minutes.
GA4 vs Universal Analytics: What Changed and Why It Matters
Universal Analytics shut down in 2024. Here's how GA4 differs, from event-based tracking to new metrics, and what it means for your reports.
Google Analytics 4 Reports Explained: A Marketer's Walkthrough
A plain-English tour of every standard report in GA4: Acquisition, Engagement, Monetization, and Retention, and when to reach for each one.
How to Build a Useful Google Analytics 4 Dashboard
GA4 has no classic dashboard. Here's how to customize your Reports snapshot, build report collections, and when to use Looker Studio instead.
How to Set Up Custom Dimensions in Google Analytics 4
Custom dimensions let you report on data GA4 doesn't capture by default, like blog author, plan type, or membership level. Here's how to create one.
How to Export GA4 Data to BigQuery (Free Setup Guide)
GA4's free BigQuery export gives you raw, unsampled event data you can query with SQL. Here's how to set it up and what it costs.
How to Link GA4 to Google Ads (and Import Your Key Events)
Connect GA4 to Google Ads to import key events as conversions, share audiences for remarketing, and see campaigns in your reports. Step-by-step.
How to Connect Search Console to GA4 and See the Reports
Linking Search Console to GA4 is a two-part job most people half-finish. Here's how to connect it and publish the reports so they show up in your menu.
How to Set Up Conversions in GA4 (Now Called Key Events)
Google renamed GA4 conversions to key events. Here's how to mark a key event, pick a counting method, and send it to Google Ads as a conversion.
How to Set Up Events in Google Analytics 4
Learn how GA4 events work and how to set up custom events to track button clicks, form submissions, and other actions on your website.
How to Install Google Analytics 4 on Shopify
Install Google Analytics 4 on your Shopify store with the Google & YouTube app. Automatic purchase, add to cart, and checkout tracking. About 10 minutes.
How to Find Your GA4 Measurement ID
Your Measurement ID is the code that connects your website to Google Analytics. Here's exactly where to find it: about 30 seconds, no guessing.
How to Install Google Analytics 4 on WordPress
Three ways to install Google Analytics 4 on WordPress: Site Kit, MonsterInsights, or a manual gtag.js snippet. Step-by-step and verified in 15 minutes.
Google Analytics 4: A Beginner's Guide for Marketers
What Google Analytics 4 is, how it works, and how to set it up to track your website traffic and see where your visitors actually come from. A beginner's guide for marketers.
How to Install Google Analytics 4 on Your Website
Step-by-step instructions to install GA4 on WordPress, Shopify, Squarespace, and custom websites. Takes about 15 minutes.
Google Tag Manager
How to Use GTM Preview Mode to Test Your Tags
Test tags before publishing with GTM Preview mode and Tag Assistant: connect to your site, read the event timeline, and debug tags that won't fire.
GTM Triggers Explained: When Your Tags Should Fire
What triggers are in Google Tag Manager, every trigger type and what it's for, and how to build firing conditions that hit exactly the pages you mean.
GTM Variables for Beginners: What They Are and How to Use Them
What variables are in Google Tag Manager, the built-in ones to enable on day one, and the user-defined types marketers actually use, with examples.
GTM Naming Conventions for Tags, Triggers & Variables
A simple, consistent naming system for Google Tag Manager tags, triggers, and variables, so anyone can open your container and see exactly what's tracked.
How to Install Google Tag Manager on Shopify
Install Google Tag Manager on Shopify by editing theme.liquid, and understand the checkout limitation: storefront pages are easy, checkout needs a custom pixel.
How to Install Google Tag Manager on Squarespace
Install Google Tag Manager on Squarespace using Code Injection: which plans include it, where each snippet goes, and how to verify your container fires.
How to Install Google Tag Manager on WordPress
Install Google Tag Manager on WordPress with the GTM4WP plugin or by pasting the code manually. Both methods step by step, plus how to verify it works.
How to Track Button Clicks with Google Tag Manager
Track button clicks with Google Tag Manager: enable the built-in click variables, build a click trigger, fire a GA4 event tag, and test it in Preview mode.
How to Add Google Analytics 4 Using Google Tag Manager
Install GA4 through Google Tag Manager in about 5 minutes: create a Google Tag, paste your G- Measurement ID, set an All Pages trigger, test, and publish.
Google Tag Manager: A Beginner's Guide for Marketers
What Google Tag Manager is, why marketers use it, and how tags, triggers, and variables work together to add tracking without editing code.
How to Install Google Tag Manager on Your Website
Create a Google Tag Manager account, install the container code on your site, and verify it's working. About 10 minutes on WordPress, Shopify, or any website.
Looker Studio
How to Connect Google Analytics 4 to Looker Studio
Connect your GA4 property to Looker Studio with the built-in Google Analytics connector and build your first chart from analytics data. About 10 minutes, free.
Build a Content Performance Dashboard in Looker Studio
Build a content performance dashboard in Looker Studio that shows which pages drive traffic, engagement, and conversions, with scorecards and trend charts.
Looker Studio Tutorial: Build Marketing Dashboards for Free
What Looker Studio is, how it connects to GA4 and other sources, and how to build a shareable marketing dashboard. Plus what's free vs Pro in 2026.
Conversion Tracking
How to Build a Marketing Measurement Plan (Template Included)
A measurement plan maps business goals to KPIs to tracking setup before you touch any tools. Here's the five-step process with a copy-paste template.
How to Set Up the Facebook (Meta) Pixel on Your Website
Install the Meta Pixel (Facebook Pixel) with Google Tag Manager: create it in Events Manager, add a Custom HTML tag, and verify with Meta Pixel Helper.
How to Set Up Google Ads Conversion Tracking in GTM
Set up Google Ads conversion tracking with Google Tag Manager: create a conversion action, add two GTM tags, test in Preview, and verify it's recording.
UTM Parameters: How to Track Where Traffic Comes From
Learn how to build UTM parameters that show which campaigns, emails, and social posts send traffic to your site, and where to see the results in GA4 reports.
How Conversion Tracking Works: A Marketer's Guide
What conversion tracking is, how tags and pixels report actions back to platforms, and why browsers blocking cookies pushed tracking to first-party and server-side.
What Is a Marketing Pixel? (And Why Your Ads Need One)
A plain English guide to marketing pixels: what they are, how they send visitor data to ad platforms like Meta and Google, and why your ads need one.