Google Analytics 4

Configuration

1 of 6 guides published.

  • How to Set Up Custom Dimensions in Google Analytics 4

    Create custom dimensions in GA4 to track data GA4 doesn't capture by default, like content type, author, or logged-in status.

    9 min read
  • GA4 Data Retention Settings: What to Change and Why

    Change GA4's default 2-month data retention to 14 months and understand what it affects.

    Soon
  • How to Exclude Internal Traffic in GA4 (Filter Your Own Visits)

    Set up IP filters in GA4 so your own visits and your team's visits don't inflate your data.

    Soon
  • How to Create Audiences in GA4 (And Why Marketers Should)

    Build audiences in GA4 for remarketing in Google Ads and for analyzing specific visitor segments.

    Soon
  • GA4 Data Import: How to Bring in Offline or CRM Data

    Use GA4's data import feature to merge cost data, CRM data, or product information with your analytics.

    Soon
  • How to Set Up GA4 Consent Mode for GDPR and Cookie Compliance

    Configure Google Consent Mode so GA4 respects user cookie preferences while still collecting modeled data.

    Soon